Compamy Profile

Chongqing Guanglian Qingling Auto Parts Co., Ltd.

Leading the world

• The global business depth of the Ministry of Foreign Trade has made great strides, with overseas order volume and market share reaching new highs, and its core competitiveness remains in the top tier of the industry.

• The social media matrix ecosystem has fully matured, moving from "overseas traffic explosion" to "global brand deep cultivation", forming an industry-leading overseas private domain ecosystem, and continuously outputting top influence.

• With an absolute "social media benchmark" posture, we will continue to empower the transformation of traditional foreign trade, achieve high-quality roots and sustained takeoff of brand globalization.

Breakthrough and soar

• The performance of the Ministry of Foreign Trade has reached a historic high, and its overseas market share has achieved a leapfrog growth.

• The simultaneous development of domestic and foreign media, the comprehensive construction of the "digital outbound" strategy, and the in-depth layout of the global social media matrix such as Tiktok, Little Red Book, TikTok, LinkedIn, YouTube, Instagram, etc.

• With innovative online customer acquisition models and high-frequency brand exposure, the number of overseas fans has exceeded tens of thousands.

Open a new chapter

Guanglian plans according to the situation, responds to the situation, and embraces the "Internet plus" era with an open attitude. Combine the Internet with the auto parts industry with profound traditional heritage to achieve industrial transformation and upgrading. After more than 20 years of continuous development, we have established our own strong marketing system and our business covers more than 233 countries and regions around the world, opening up a new business model for the automotive parts industry.

The Road to Brand Building

With the gradual transformation of the automotive parts industry chain structure, there is a shift from traditional to "Guanglian Manufacturing". At the end of 2018, the independent brand COMLEN was officially launched and multiple product patents were applied for in different fields. At present, the product categories have increased to over a hundred, and the quality has been well received by the market. Independent brands have risen strongly in market competition.

The birth of the Ministry of Foreign Trade

Guanglian and Alibaba have officially signed a strategic cooperation agreement to enter the foreign trade e-commerce platform. Lack of operational capability in the initial stage, stumbling forward through constant trial and error. The senior management adjusts the operational strategy in a timely manner, choosing to let go and give the foreign trade team more freedom to grow. Foreign trade business has stepped out of the "greenhouse" of Guanglian and faced the market independently. So far, the stable and positive trend of foreign trade has continued, with rapid performance growth, and sales in 2022 reaching a new historical high.

Internal transformation

At the age of 14, Guanglian underwent the largest organizational restructuring in history. The company's senior management firmly believes that "only through self transformation can we create the future", and based on supporting strategic implementation, gradually optimizes and improves the structure, and proposes a comprehensive market-oriented development strategy of diversified and integrated development. This reform has propelled Guanglian towards new growth.
 

Connect with capital

Chongqing encourages automobile parts enterprises to leverage the capital market, optimize their business portfolio, and enhance competitiveness while doing well in their core businesses. General Manager Zhong Chunmei gave keynote speeches on "Outlook on the Competitive Landscape of China's Automotive Industry" and "Promoting the Development of the Automotive Industry through Capital Means", seizing policy and market opportunities, officially promoting capital operation and professional integration, and helping Guanglian's rapid development.

Looking back to 1997, China's automotive industry developed rapidly, and the size of the automotive aftermarket also grew rapidly. Qingling Motors and Isuzu of Japan jointly established the first joint venture in Chongqing. The founding team of the company recognized the incremental opportunities in the auto parts market and shifted the business focus from Guangzhou to Chongqing, where they devoted themselves to deep cultivation. Chongqing Guanglian Qingling Auto Parts Co., Ltd. was officially established.